For businesses, online shops and local stores

A new reel or post every week. On every network. Nothing to film or design.

Strut.ad reads your business's website and creates your brand's content: vertical videos with a script, a voice and your product, or posts with image and text in your company's voice. They publish themselves on Instagram, Facebook, TikTok, LinkedIn and X, on the day you choose. You choose the format per network: a reel where the network supports it, a post with image and text elsewhere, X included.

• One reel or post per network per week, built from your catalogue and your brand.
• Learns from your real metrics and repeats what actually works.
• Approve it in ten seconds from your phone, or let it publish itself.

Try it with my business · You need your business website. · See how it works · Versión en español

Instagram · X · LinkedIn · TikTok · Facebook. Nothing is published without your approval. Approve from Telegram or WhatsApp. Quality control before you see it.

Who it is for: Made for businesses, not personal profiles

Strut.ad writes like a brand that sells something. It learns from what your company offers — your website, your catalogue, your services — and every piece is meant to bring you customers. That is why it fits businesses, and not personal accounts.

It is for you if…

• You run an online shop, a restaurant, a clinic, a professional practice or a local business.
• You are self-employed or a freelancer selling products or services.
• You manage your brand's social media, or your clients' brands.
• You want your social media to bring customers, not just followers.

Probably not for you if…

• You want to grow a personal or creator profile.
• You want to share your day-to-day, travels or personal photos.
• You have no product or service to offer.
• You have no website of your own.

Every plan belongs to a company, with its own brand profile, networks and calendar.

How it works: How we make each piece, step by step

No templates, no generic copy. Every post comes from your website, your tone and what has already worked for you. If you want the full detail of every process, with real numbers, it is in How Strut.ad works under the hood.

1. We read your website and learn your brand: Paste your shop's address and Strut.ad scans it: logo, products, colours, type of business and tone of voice. You see it all in the Brand tab and can correct anything. That profile is the foundation of every post.
   • Detects whether you are a shop, a service, a SaaS or a local business
   • Picks the tone: friendly, professional, technical, inspiring…
   • Saves your logo to stamp on images and videos
2. The AI writes, illustrates and films: Tell it what you want to say, or say nothing and Strut.ad picks a fresh angle that does not repeat what you already published. It writes different copy for each network, generates an image of your product and, on Studio, produces the vertical reel: it writes the script scene by scene, decides what is heard in each one (voice-over, direct sound or music) and assembles a clip of up to 30 seconds.
   • One copy for Instagram, another for X, another for LinkedIn
   • An image generated from your catalogue and your logo
   • A reel of up to 30 seconds with a voice-over — no camera, no actors, no editing
   • A filter throws out clichés, repetition and invented figures
3. You review it and decide: The piece lands in "To review" with the image or the video, the copy and the target network. Three buttons: Approve, Edit or Reject. If you want changes, write them in your own words and the AI produces a new version.
   • "Make it more casual and drop the second hashtag"
   • Keep the image or the video, or ask for a new one
   • Up to three versions per piece, you pick your favourite
4. It publishes itself, when you say so: Connect your accounts once and set a day and a time per network. Each week the piece is generated in advance so you have time to look at it, and the moment you approve it, it is scheduled. Reels go out as a Reel on Instagram and Facebook, as video on TikTok and as native video on LinkedIn. If you would rather not review, you can turn on automatic publishing.
   • Accounts connected in one click, without sharing passwords
   • Weekly, fortnightly or monthly rules per network
   • History with a link to every published post

Approve it on the bus, in the coffee queue or from the sofa

Strut.ad works the same on your phone. And if you would rather not open the site at all, we send every pending piece over Telegram or WhatsApp with its image or its video and three buttons: Approve, Regenerate or Cancel.

• Telegram or WhatsApp, your choice. It links with a single link, without giving out your number.
• Ask for changes from the chat and the AI regenerates the piece and sends it back.
• The setting is yours, not the company's: you manage several brands from a single chat.

Everything Strut.ad does for you

Built for people who run a business and also have to run its social media. No agency, no designer and no Sunday afternoons spent writing posts.

• Several brands, one account: Each company has its own profile, networks, calendar and plan. You switch between them from the selector at the top.
• A calendar that gets followed: One rule per network: which day, what time, and how many days ahead you want the piece in your inbox to review.
• Each network, its own way: For each network you pick copy only, image only, copy with image, or video. LinkedIn does not sound like TikTok, and an Instagram reel is not LinkedIn's native video.
• Automatic quality control: Before you see anything we check the copy does not repeat earlier posts, use AI clichés or claim figures that are not on your website. The image is reviewed by looking at it, and on reels the audio is transcribed to confirm it says what it was meant to say.
• Learns from what works: It reads the real metrics from your connected accounts, your pieces and the ones you were already posting yourself. What works best weighs more on the next one. On reels it also measures how many people finish them, and that is where the next opening shot comes from.
• Complete history: Every published post with its date, its networks and the link to the publication. Discarded versions are kept too.

Your history, with a link to every publication

Every published post is recorded with its date, the networks it went out on and a direct link to see it. If a network rejects the publication, you see it in red with the reason and can retry in one click. How we measure performance and attribute sales.

Pricing: Start free. Move to video when you see it.

One plan per company, no lock-in. Prices exclude VAT. A creator-made UGC video costs 100-500 € a piece; Studio gives you one per network per week from €100 a month on the annual plan, or €199 a month with the second month free. Prices exclude VAT. Payment is handled by Lemon Squeezy, who issue the invoice and add whatever VAT your country charges; with an EU VAT number reverse charge applies and you pay the price as listed. Change or cancel from the app.

• Starter (€0): To try it before deciding. 1 post to try the product, no card. Published to every network you have connected. We import your brand from your website. 1 re-creation if you don't like it. Learns from your metrics and repeats what works.
• Pro (€20/month or €120/year): €20 a month excl. VAT. Copy and image, every week on every network. 1 post a week for each network. Copy and image tailored to each platform. Learns from your metrics and repeats what works. 3 re-creations per post. Auto-approval and auto-publishing. You pick the day and time per platform.
• Studio (€199/month or €1,200/year, second month free): €199 a month excl. VAT, second month free. One reel per network per week. 1 reel or post a week for each network. Reels of up to 30 seconds voiced in your brand's language. Reels on Instagram, Facebook and TikTok + native video on LinkedIn. Learns from your metrics and repeats what works. 3 re-creations per piece. Auto-approval and auto-publishing.

Managing several brands? One plan per brand, all from one account, approved from a single chat.

What people ask us before getting started

What does a reel cost compared with filming one?

A creator-made UGC video costs 100-500 € a piece and takes days. Studio gives you one reel per network per week — up to four new pieces every week — from €100 a month on the annual plan (€1,200 a year excl. VAT), or €199 a month excl. VAT.

Does it publish anything without me seeing it?

No, unless you turn that on. By default every post waits in "To review" until you press Approve. On the Pro and Studio plans you can mark a rule as "Auto-approve and publish" if you would rather not review.

Where do the image and the video come from?

The image is generated by the AI from your product, your colours and your logo, which is added on top at the end. The reel starts from that same image as its first frame, so it inherits the look of your catalogue, and the logo is composited onto the finished video. We never use stock libraries or other brands' material.

Who writes what the video says?

The AI writes it from your brand profile, and it is a script separate from the caption: it is meant to be spoken, not read. It runs in scenes, each with its own length and its own audio (voice-over, direct sound or music only), and the reel lasts as long as the script needs, capped at 30 seconds. The words in each scene are bounded by what fits at a normal speaking pace. You see it written out before approving the reel, and if you do not like it you ask for another version.

Do I have to hand over my Instagram or X passwords?

No. You connect each account with the network's official button (the same permission you give any scheduling tool) and you can disconnect it whenever you like from Social Networks.

What if I don't like the copy?

Press Edit and write what to change in your own words: "shorter", "no emojis", "mention free shipping". The AI produces another version. You can keep whichever you prefer out of up to three.

Is it useful if I'm not an online shop?

Yes. When scanning your website we detect whether you are a shop, a services company, a SaaS, a B2B project business or a local business, and the tone and topics adapt. You can change it by hand if it gets it wrong.

Does it work for a personal or creator account?

That is not what it is built for. Strut.ad creates brand content: it starts from what your business sells, and every piece aims to bring you customers, not followers. For a personal or influencer profile there are tools made for that. If you are self-employed or a freelancer selling your services, it is for you: your business is you.

What if I want to leave?

You cancel from the app, no phone calls or emails. You can delete your account and your companies whenever you want.

Want to know exactly how every process works, with the numbers? Read Strut.ad under the hood.

Your business's first post, ready in five minutes. And free.

Create your account, paste your company website and see what Strut.ad writes about it. The Starter plan asks for no card. Don't leave it for next week.

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